Gravity Flow_

Objective
Create a new packaging system for a family owned vineyard in Napa Valley, California.

Approach
I picked Palmaz Vineyards and created new packaging for their products. I also created a new logo to reflect their desire to emphasize that their wines are created with great precision. The target audience is people who care deeply that the wine they drink comes from the highest quality grapes and is produced and stored according to exacting standards. They celebrate true craftsmanship in winemaking. For key words I used fresh, dependable, simple.